Tag: Social networking

Twestival: Tweeting For A Good Cause

Posted by on February 17, 2009

We’ve all seen social networking’s unrelenting growth over the past few years as it continues to gain popularity and user adoption by enabling users to connect with people all over the world. Just look at Facebook’s road to domination. But along with that growth also comes a change in the way it’s being used. More and more, people are starting to leverage the power of social networking, this time, for a good cause.

On February 12, 2009, the first ever Twestival brought together the Twitter community in 202 cities around the world. The cause? A fundraising and awareness raising event for charity:water, a non-profit bringing clean and safe drinking water to people in developing nations. For one evening, social networking became a real life presence as local Twitter communities gathered offline for this global event.

Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact.

We all know that Twitter can be a powerful communications tool. It can connect, mobilize and inform people around the world instantly. Those of us on Twitter know of its ability to organically create interesting communities from those people who find and follow each other. It is proven from the first Twestival that bringing the Twittersphere together for a special event is not only a memorable night; it has momentum to bring about social change.”

The first ever Twestival demonstrated the powerful impact social networking can make. This 100% volunteer organized event raised over $40,000 to support charity:water projects. Not bad for a first-of-its-kind event. The magnitude of this event opens the gateway for future events where individuals can make a difference on a global scale.

Next Generation Campaigning Helps With Obama’s Rise to Presidency

Posted by on November 05, 2008

Along with millions of Americans, I too watched the election results last night as the gap between Obama and McCain increased and the critical swing states turned blue one by one. While’s it’s apparent that the vast majority of Americans are ready for a change, part of Obama’s election success can be attributed to his modern way of campaigning, utilizing the power of people and technology in a way never done before during during the election process.

Obama’s campaign recruited Facebook co-founder, Chris Hughes, to build its own social networking site, myBarackObama.com. Talk about harnessing the power of the internet.

The internet grew from being the medium of a core group of political junkies to a gateway for millions of ordinary Americans to participate in the political process, donating odd amounts of their spare time to their candidate through online campaign tools. Obama’s campaign carefully designed its web site to maximize group collaboration, while at the same time giving individual volunteers tasks they could follow on their own schedules.”

This collaboration of Obama supporters resulted in some creative contributions, such as the Obama ‘08 for iPhone, where social networking features allow users to participate in the campaign process with friends.

This next generation campaign strategy was able to reached out to millions of young voters whose voices might not have been heard otherwise. But by incorporating the technologies that are second nature to this generation into the campaign process, young voters throughout the nation found themselves wanting to take part in this historical landmark event. It wouldn’t be far fetched to say that it’s these young voters who helped convert traditionally republican states like Virginia to vote democratic for the first time in over 40 years.

“It was a peer-to-peer, bottom-up, open-source kind of ethos that infused this campaign,” says Benko, a principal of the political consulting firm Capital City Partners, in Washington, D.C. “Clearly, there was a vision to this.”

It’s undeniable that Barack Obama’s campaign took electioneering to a whole new level, one that harnesses the enthusiasm of his supporters. Needless to say, this landmark election will also serve as a turning point in how election campaigns will be approached in the future.

Enterprise Social Networking: The Next Big Thing

Posted by on September 05, 2008

When people think about social networking, websites like Facebook and MySpace immediately pops to mind. It’s a way for Gen Y’ers to connect with each other for pure entertainment purposes, right? Or is it?

With Web 2.0 already a staple in the consumer web world, Enterprise 2.0 is quickly gaining momentum within businesses and enterprises. Social networking is going beyond teens connecting in cyberspace. It’s about enabling businesses to collaborate and work together as a community, both internally amongst employees and externally with customers and partners. Instant messaging, wikis and blogs are being used as tools to encourage communication, knowledge sharing and collaboration.

Facebook is venturing into enterprise applications with the help of Ringside Networks, an application server company, which offers an open source “social application server”. “Ringside Social Application Server is the first open-source platform that enables Web site owners to build and deploy social applications that operate with existing Web site content and business applications while seamlessly integrating with social networks such as Facebook.”

“It has a range of cool features like the ability to gather ‘social intelligence’. In other words, the Ringside platform allows business owners to gain insight into the social graph of users, relationships, groups, interactions, and sharing that is occurring on their Web site. Suddenly, socializing becomes smart business.”

In fact, investors see so much potential in the future of social networking that a couple of Facebook investors, Accel Capital and The Founders Fund, created the Facebook Fund for start-ups, which “offers grants to new ventures that specifically develop applications using the Facebook Platform.”

How’s that for enterprise social networking??