Category: Enterprise Video

Engaging Your Audience With Enterprise Video

Posted by on July 18, 2018


When using video in a corporate setting, one of the most important elements to successfully engage the audience is having a strong connection. What does that mean? Setting the stage to help the audience feel comfortable with your content. Establishing an emotional connection from the beginning is key, and knowing your audience makes that happen.

Technology has advanced to the point where using video within the business setting is a must. It serves as a viable means of communication, but has a number of advantages that help seamlessly connect a business across the globe. Why use video? Here are a few reasons:

  • Convenience – With video, businesses no longer have to worry about flying in employees for meetings. Video conferencing can engage a meeting of one, twenty or fifty no matter where they are in the world. This also works well for remote workers or contractors.
  • Builds trust – Being able to see someone speaking to you makes a difference. There’s something about face-to-face interaction that helps both parties feel more confident in the information being presented and keeps transparency at the forefront of the organization.
  • Reinforces engagement – Live video encourages engagement. People usually interact and comment more in real time stream activity.
  • Creates order – Having the ability to stream video allows you to set things up how you want. It helps create accessibility for employees (ex: watching a huge announcement on the company intranet).

According to, 81% of audiences watched more live video in 2016 than 2015. Additionally, live video is more appealing to brand audiences. 80% would rather watch live video than read a blog, and 82% prefer live video from a brand to social posts. For businesses, this is key, as 56% of the most-watched live content is breaking news, and behind-the-scenes access is a draw for 87% of audiences.

Companies are also expanding their in-house learning options with video, offering ways to build and retain the talent they already have. For example, implementing a video e-learning system comes with many benefits at a small cost. A strong internet connection, good camera and platform for streaming is all that is needed. For companies who adopt this type of video engagement, it is very cost-effective, and can be tailored to meet your budgetary needs.

What are some common ways of leveraging video in your business?

For a business, video can assist across the company. Here are a few areas where video could make a significant difference:

  • Customer Service – Being able to live stream customer service assistance with the click of a button helps consumers and employees feel at home. In an e-learning capacity, having the ability to ask questions and get answers to issues you don’t understand is invaluable. It also enhances your brand.
  • Announcements – Have big news affecting the organization? Live stream it. This opens up real time engagement and allows everyone across the organization to find out first-hand news at the same time.
  • Demonstrations – What better way to debut a new product to your team? No matter the location, or what role they play, they will be able to get this information and remain on the same page as everyone else.
  • Live events – This is perfect for important corporate events that not all employees can participate in person, such as an awards ceremony. Employees can participate through a live stream of the event or watch it on-demand later, maximizing employee participation and engagement.
  • Behind the scenes – Have your employees ever wondered what goes on in other departments? Video is a great way to introduce the entire organization to other areas of the organization they may never have a chance to visit. For large companies, this is very effective.

Implementing enterprise video capabilities throughout the organization is not only smart, but allows the company to grow in areas while keeping audiences engaged and costs low. Rivet Logic has partnered with Crafter Software and AWS Elemental Media Services to power a Video Center solution for organizations who understand the advantages of using video as part of their communications strategy.