Tag: WEM

5 Reasons Why Your CMS Should Move to the Cloud

Posted by on November 23, 2015

The Modern CMS and Crafter

Your website isn’t just brochure-ware or a place where people go for product updates, but instead it’s the lifeblood of your company and acts as an important sales tool for that first initial interaction with your users. It’s also an engagement tool, with the ability to segment and build personas, to deliver personalized experiences that’ll keep your users engaged. From an integration standpoint, a web CMS isn’t just a standalone effort, but needs to integrate with various other tools such as CRM, marketing automation, and analytics.

Crafter Cloud is a full featured, enterprise SaaS-based content management system with user-friendly authoring tools, easy integration, high-performance content delivery, ability for personalization and targeting, using a suite of industry-leading development tools to enable delivery of omni-channel experiences. Crafter was designed with flexibility and scale and can be integrated with a variety of digital efforts.

Why the Cloud? 5 Reasons to Move Your CMS to Crafter Cloud

From our experience implementing CMS solutions, we’ve across 5 consistent themes for why customers choose Crafter Cloud when deciding to move their CMS to the cloud.

  1. Custom development experience in the cloud – One of the biggest benefits from both an IT and marketing perspective is the availability of a custom development experience, which provides the front-end team a personalized development environment with the ability to use any front end framework of their choice. This leads to shorter release cycles, which benefits business teams and keeps them excited about the CMS as new features and functionality requests are met in a timely manner.
  2. Full Featured CMS – As a full-featured CMS, Crafter Cloud has the design, integration and security features of an enterprise CMS that’s traditionally deployed on-premise with your own resources. The cloud CMS is a great option for customers with a lot of security and integration requirements to deploy the system without a lot of IT overhead. In addition, one of the challenges businesses face during a rebranding effort or site redesign is the ability of the CMS to respond appropriately. Not only are there desktop views, we now need to accommodate multiple screens and mobile devices, and each experience needs to be unique. Design responsiveness and the ability to create custom design and not be limited by the CMS and its features is imperative.
  3. Augment IT – Deploying your CMS in the cloud allows you to augment your IT and accelerate time-to-market. This means freeing up time and resources and limiting your IT overhead so they can focus on new features and the overall user experience.
  4. Cost – Deploying your CMS in the cloud is also cost effective, with savings from resources, time and energy it would take to build and deploy the solution. Crafter Cloud employs a flexible pricing model that allows you to scale and buy as you grow, limiting any over buy.
  5. Running your business at the speed of the market – Often times your public facing website becomes an afterthought if the CMS can’t keep up (e.g. the need for IT resources to make updates, design updates limited by features, marketing needs more data / analytics, etc.). Teams often end up walking away from relying on the CMS and addressing these tasks independently. Crafter keeps in pace with not just consumers but also the technology side of the house by allowing development teams to work with tools they’re familiar with.

Design & Deployment Considerations

When it comes to Web Experience Management (WEM), it can be broken into 5 categories, each with its own subcategories to dissect and think about your business and users (IT, marketing, sales, customers, partners, etc.).

  1. Ease of use – Is it user friendly?
  2. Multi-channel – What are your multi-channel requirements? It’s no longer enough to say it needs to work on a mobile device. Mobile is a whole different experience to think through, and you need to make sure your CMS can be responsive and flexible in that sense. For example, a mobile experience for retail is very different from a services company.
  3. Personalization – Your site needs to be personalized to build engagement. A repeat consumer / site visitor doesn’t want to feel like they’re reintroducing themselves each time they visit your site, which can be very frustrating. You need a CMS that enables you to build the journey with the customer and not force a reintroduction at each touch point.
  4. Engagement – A CMS becomes a viable piece of your business when it can spark engagement, which comes in many forms. Engagement isn’t only about results in product buying, but also in comments, reviews, and feedback loops.
  5. Integration – Can it easily integrate with other third party systems – CRM, Marketing Automation, Analytics, etc.?

Who Are My Users and What Do They Need?

Users are typically divided between internal an external users. Internal users include Marketing, IT, and Sales, and all of these user categories have their own different expectations and opinions on how the site should be designed.

While IT wants security, Marketing prefers flexibility, ease of use and the ability to design and add new features, and Sales wants a site that’s captivating to bring them leads. It’s important to go through the process of defining and prioritizing expectations.

As you narrow down the list, you need to determine if the CMS is able to respond to these expectations, as keeping the internal team happy is the first step to launching a successful CMS. When it comes to features, determine what the current CMS supports, features you wish you had but previously had limitations, whether it’s lack of IT resources for customization or lack of familiarity with the CMS’s integration points. You need an extendable platform that can successfully address these feature requests.

In addition, your CMS manages a variety of content, from blog posts to news articles, to products and press. Your CMS needs to be flexible from a content editing standpoint, where non-technical business users have the ability to edit, preview and publish without any additional IT support. Depending on the organization, IT may or may not be involved in the CMS, so it needs to be self-sufficient, with Marketing owning the solution.

Your external users include customers, partners, and other stakeholders, and you need to start thinking about perception and how users view your brand during their site visit.

To manage user expectation, you need consistency across each digital touch point. The experience from desktop to mobile to kiosk should be consistent so that users don’t need to learn a new UI at each touch point. In addition, if you publish a lot of content, users are going to have certain expectations around the frequency of your updates, and the context in which they’re consuming the content from. All of these points warrant discussions when it comes to your CMS process – it needs to be flexible enough to address most of these challenges.

Customer Win Patterns & Success Stories

Customers select their CMS based on a few consistent win patterns – full-featured with the ability to respond, ability to integrate, provides developers with development tools, limited IT overhead so IT resources can be reallocated to other strategic initiatives, fast time-to-market, and ability to consolidate various sites into one platform.

Our customers are leveraging Crafter Cloud to address a variety of business needs, including:

  • Rebranding a 30 Year Old Company – This health & fitness customer had many inconsistent brands, designs and technologies across their sites that needed to be consolidated into one platform. With a strict timeline and lack of IT resources, they started by deploying their core public facing website onto Crafter Cloud, with other web properties to follow, all accomplished within a two month timeframe.
  • Creating an identity in Ad Tech – This advertising technology company went through a rebranding to create a new identity. Design was extremely important and they needed a CMS to support pixel perfect design. With Crafter Cloud, their solution was up and running in under 1.5 months.
  • Enhancing a Global Platform – This customer already had an existing technology platform in place with high user adoption. They wanted to enhance their site with social capability without disruption. Crafter Cloud provided the necessary social features that were implemented with limited platform disruption.

These are just three examples that all come back to the consistent theme of full featured CMS in the cloud, low IT overhead, cost effectiveness, and speed of market.

Creating a Memorable Web Experience

The larger goal is to have your web presence create a memorable experience so that it reinforces your brand. Best practices to accomplish this include the three C’s:

  1. Consistent – Both internally (equipping marketing with necessary tools in one area to create these experiences and providing IT with the right development tools) and externally (across multiple devices)
  2. Contextual – Providing the right content in the right context
  3. Conversational – The ability to create conversations and enable engagement, and ultimately build a community around your web experience

To learn more about Crafter Cloud, visit crafter cloud.io.

5 Reasons You Should Consider Building a Native Mobile App

Posted by on June 12, 2015

The buzz around mobile has been around for a while and isn’t going anywhere, and with good reason. When over 90% of adults have their mobile phone within arm’s reach 24/7, it’s apparent that as a society, we’ve become largely dependent on our mobile devices. I bet the last time you forgot your phone at home, you felt like a part of you was missing, didn’t you? Well, you’re not alone.

With the population spending more and more time on their mobile devices, businesses can no longer afford to ignore their mobile experience. With an unlimited amount of information at their fingertips, consumers expect the ability to quickly access whatever info they need at that moment. And that’s not just limited to consumers. In B2B environments, business users are researching products and services on their smartphones, and performing tasks that would typically be done on desktops.

mobileapp-bannerleftThis requires a different approach to strategizing for mobile, a mobile-first approach. The question is no longer “should I build a responsive site or a native mobile app?” It’s not a matter of one versus the other. Businesses today need to have a mobile friendly website, period. It’s what your audience expects.

The question now becomes, “is mobile web enough?” To bring your customer engagement to the next level, it’s a good idea to consider a native mobile app. If you’re still not convinced, here are five advantages of mobile apps that makes the UX superior:

  1. Better handling of touch, gestures, and swipes – Side to side swiping, while very popular on mobile apps and desktop sites, doesn’t work as well on mobile websites
  2. Faster and more responsive – While mobile sites download the experience and data for each page through verbose HTML, mobile apps already contain most of the experience definition and only need to download the data
  3. Easy to continue where you left off – Mobile apps allow users to carry on tasks that span over long periods of time without having to log back in each time
  4. Tighter device integration – Mobile apps are much better equipped at handling features like geo-location, camera, and push notifications. While HTML5 is capable of supporting some of these device integrations, it’s not to the same degree and is often a power drainer
  5. Integration with other apps – It’s much easier and seamless to launch from one app to another app, than from an app to a mobile web app (take using your Facebook login to login to Pinterest for example)

Well, there you have it, five advantages that native mobile apps have over their mobile web counterparts. Of course, this doesn’t mean everyone should go and replace all their web apps with native apps. Each business still needs to determine what works best for them. But this provides some areas for consideration the next time you’re trying to decide whether or not to build that mobile app!

 

Implementing an SEO Strategy for Your Liferay Websites

Posted by on November 10, 2014

The internet has revolutionized the way companies market their products and services today, and one of the biggest changes is how businesses are leveraging their websites to market their online presence. In a competitive digital world, the key to success is reaching potential customers and driving them to your website.

In a webinar earlier this year, we discussed how Search Engine Optimization (SEO) has become a top priority in today’s growing world of technology reliance on web-based platforms, and how Liferay’s newest features can be used to implement SEO-friendly dynamic pages, illustrated by a real world customer example.

What is SEO?

For those who aren’t familiar with Search Engine Optimization (SEO), it’s the process of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid “organic” search results. Unlike paid search results, like Google Adwords, where you’re essentially paying for your URL’s to display in a favorable position, SEO involves the natural algorithms that sort the results.

Organizations are always trying various SEO techniques to increase high value traffic to their sites from search engines such as Google, Yahoo, and Bing. Common SEO methods include getting indexed, controlling the crawl, and increasing prominence. It’s important that your page is highly relevant to the keywords that users would use in their search for that page.

SEO Strategy Considerations

When determining an SEO strategy, there are several important factors to consider:

Controlling Meta Information

First and foremost, it’s important to ensure that all of the properties being used to describe your page are relevant and descriptive of the page’s content. HTML pages contain metadata – title, meta tags, keywords, etc. – and search engines look at this metadata through sophisticated algorithms to determine its value, which is then used to score the page.

Liferay allows users to control the metadata for each page, along with the ability for localization. For example, the US page can have metadata in English and a Chinese page could have the metadata in Mandarin in order to maximize the score.

Site Map Protocol

Another feature that search engines provide is the ability to show searching users a site map of the website directly in the search result page to help them find what they’re looking for faster. For example, if you searched AT&T in Google, you will see search results for AT&T along with the site map, as shown in the image below. Liferay has an out-of-the-box capability of pushing your sitemap out to Google and Yahoo using the Site Map Protocol.

Friendly URLs

A good SEO strategy also involves the use of friendly URLs. Your URL patterns need to be descriptive of the content. Out-of-the-box, Liferay URLs in many cases aren’t good enough as they contain a lot of URL parameters. However, Liferay allows for the creation of custom friendly URLs through the Friendly URL Mapper to solve the problem.

SEO Friendly Sliders/Carousels

Lastly, many organizations struggle with the issue of SEO friendly sliders and carousels. In a nutshell, a page rendering carousels should only have the content of the relevant slide instead of all the slides. When users perform a search, the search engine crawls through each slide and indexes it as part of the same page. The challenge is tricking the search engine into viewing each slide as a separate page, while maintaining the animation.

For example, if a user searches for something that lies in slide 3 of a carousel, and the search results take them to slide 1 where the information isn’t relevant to what they were looking for, it can cause confusion and frustration. It’s easy to see why this is something companies want to avoid as it can result in a poor user experience that could deter the user from visiting the site again.

The solution lies in the URL. By creating unique URLs for each slide of the carousel, search engines can treat and index them as separate pages, making them SEO friendly.

To maintain the proper carousel transitions between slides, the slides are linked so that a simple AJAX call back to the server allows users to view all the carousel slides. In addition, all of the carousel slides are managed in one Liferay Web content article. This way, only one slide in the carousel is rendered during rendering, preventing any false positives when search engines are indexing the page. With this solution, you can still have carousels without sacrificing the SEO friendliness of a site.

Real World Customer Example – Sensus

Sensus is a global enterprise in utility infrastructure systems and resource conservation. For its global website, products are organized in a way as illustrated in the diagram below – where sensus.com contained multiple country sites, each with multiple divisions, and those with their own product lines, each with multiple products.

However, in reality, the associations between these entities were not as cleanly hierarchical as the diagram implies. In fact, all the entities could be associated with one another, as shown in the following diagram.

This presented the biggest challenge as it meant that a truly hierarchical representation for the content behind Divisions, Product Lines, Products and Solutions could not be created. And from an SEO perspective, all this content still needed to be searchable, and needed to be in a hierarchy that search engines understood.

Templates and Page Types Are the Answer

To solve this problem, we leveraged templates, which helped content managers organize their content in a way where it’s reusable, without losing the site map and structure of the content.

Liferay’s built-in rich WCM capability allowed us to divide a page into building blocks. For example, a product line page would be divided into the following sections – overview, products, and associated solutions.

We also created page types, where a single Liferay page can display as many articles as necessary for a particular page type. For Sensus, we had page types for Division, Product Line, and Product.

What about SEO?

When addressing SEO, the answer was in the method of content delivery. We needed to make sure that content authoring and delivery were decoupled to maintain SEO friendliness of each country’s site.

We achieved this through a process where content authors didn’t touch the Liferay pages. Instead, all they had to do was create Web forms and tag each article using Liferay categories, in turn capturing the hierarchy. That way, the article can surface in various places throughout the site based on how it’s categorized, allowing content authors to maintain a single source of truth for the content and also the hierarchy in the information architecture on the delivery side. Now when search engines scan through the pages and come up with a searchable index, the structure makes sense and there’s no loss of content organization.

As a result of this solution that enables the creation of a global website with shared content, we also encountered some SEO challenges that were specific to Liferay – HTML Titles and Breadcrumbs. As discussed earlier, search engines expect a page’s HTML title to be relevant to what’s on the page. However, since we’re using page types, where each page is displaying multiple products, we couldn’t have the same title for each product page, and Liferay out-of-the-box controls the page title based on the page type. Similarly, Liferay’s Breadcrumb capability had to show hierarchy of the content.

Both of these challenges were solved through a plug-in that enabled us to intercept the HTML Title and Breadcrumb generation code and replace it with dynamic logic so that it made sense for search engines.

In summary, SEO is something that’s becoming increasingly important for all public facing sites to focus on. A key SEO success factor lies in the strategy that must be defined early on in the planning phases of a project to ensure maximum SEO friendliness, and Liferay as a CMS provides a great tool for SEO that can satisfy almost all requirements.

What’s in Store for Digital Experience Management in 2014

Posted by on January 13, 2014

2014 is here in full swing, and promises to be an exciting year as the web continues to evolve and new products and trends continue to disrupt the industry.

In 2013, we saw the continued rise of mobile and the age of the customer, where enterprises worldwide re-evaluated strategies to optimally engage with their customers in this digital era. As mobile devices continue to proliferate and have become the new norm, consumers have increasingly higher expectations of the right content delivered to them when and how they want it, resulting in customer experience management skyrocketing to the top of every organization’s priority list.

However, experience management doesn’t just apply to customers, but instead extends to include all organizational stakeholders – customers, employees, partners, etc. We also saw organizations take a closer look internally and focus their efforts on employee community building. Realizing that workplace environments are changing, with a greater need for enterprise collaboration now than ever before, companies are implementing social intranet solutions that offer dynamic and social environments to facilitate community and collaboration.

In addition, many organizations are also building web-based social communities for their external stakeholders for further engagement to improve customer relations and build brand loyalty.

Tackling these daunting digital experience management tasks require careful planning and execution. Organizations need to first determine their business strategies and goals and take the time to really understand their audience to formulate the right messaging. A well thought out strategy sets the right foundation to build your systems – customer experience management, social intranet, customer portal, etc. – upon. The technology should be an enabler of your goals and facilitate your business users to effectively carry out your business objectives.

At Rivet Logic, we believe that software should be agile systems that can easily be customized to fit each organization’s unique needs. There’s no one-size-fits-all tool, and your underlying system must be flexible and developer friendly to allow various customizations and integrations with other existing enterprise applications. In addition, your system must be user friendly for business users. As we’ve seen over the past few years, there’s been a shift from IT to Marketing as Marketing’s responsibilities have expanded to include multi-channel web content management, customer experience management, and more. The tools we employ must be easy to use for non-technical business users.

In 2014 we’ll continue to see these trends evolve. Organizations will continue to put a large emphasis on customer experience management and creating a seamless omni-channel experience as mobile continues to grow. Businesses will also focus more on big data. The explosive growth of social media and mobile devices has generated an enormous amount of user behavioral data that can be harnessed to provide organizations with valuable insight on how to better address the needs of their customers and employees.

 

Attend Complimentary Crafter CMS Training at Alfresco Summit

Posted by on October 15, 2013

Crafter Software is pleased to offer complimentary Crafter CMS training!

Learn the basics of Crafter CMS for web content and web experience management in a single day class hosted on the day prior to the Alfresco Summit.

You will learn about:

  • Crafter CMS Architecture
  • Content type management and template construction
  • Creating dynamic and targeted experiences

Trainees will be required to bring their own machine (Windows or OSX).
Software, training and lab materials will be provided by the instructor.

Trainee skills should include:

  • Basic understanding of WCM concepts: content types, templates
  • Basic HTML, CSS, JavaScript

Helpful if Trainees have:

  • A background in Alfresco
  • Understanding of basic operating system concepts
  • Ability to code and compile Java (some advanced labs will required coding.)

Request your training today.  Space is limited and registrations will be granted on a first-come, first-serve basis!

Sign up for Barcelona

Sign up for Boston

 

Rivet Logic Participates in DCG’s Guide to Service Providers for WCM and CEM

Posted by on August 12, 2013

Digital Clarity Group recently launched their Guide to Service Providers for Web Content and Customer Experience Management – 2013 North American edition.

The research report provides valuable insight regarding the growing demand and necessity for customer experience management (CEM), and the key role service providers play in helping organizations deliver successful digital customer experiences.

“The forces of digital disruption have empowered consumers and created a growing demand for rich, engaging, and consistent experiences across multiple channels and touchpoints. Customer experience management (CEM) designates an evolving set of practices, technologies, partnerships, and business values that, taken together, enable organizations to orchestrate, offer, and optimize consistently superior customer experiences. Mastering CEM is an imperative because the quality of the experiences you offer and support will increasingly determine the fate of your company.”

It is crucial to realize that no software vendor offers a packaged solution or a complete platform for customer experience management. Companies draw upon a broad, growing, and rapidly shifting ecosystem of software solutions to support CEM. Because most interactions depend, or at least draw, upon content in a digital format, web content management (WCM) tools and practices will continue to play a central role in the CEM ecosystem for the foreseeable future.”

While technology is an enabler in delivering CEM, the real success lies in how the initiative is implemented, and choosing the right service provider — whether it be a systems integrator, digital agency, or consultant — plays a critical role.

“The customer experience imperative is clear. Organizations must create connected digital content experiences across all of the channels they manage,” says Cathy McKnight, Partner and Principal Analyst, DCG. “Successful deployment of these tools requires true expertise and, most of all, experience. Selecting the right service provider to help deploy these solutions can make or break an organization’s plan.”

The full report takes a look at 42 North American service providers that organizations might want to consider in a Web content management system implementation. Rivet Logic is proud to be a featured systems integrator participating in this report.

Click here to learn more about CEM and to download a special edition of the report.

 

Crafter Rivet Spins Off Into Crafter Software

Posted by on May 10, 2013

Rivet Logic Announces the Spinoff of Crafter Software

This week Rivet Logic announced the launch of Crafter Software Corporation, which will offer commercial support and licenses for the Crafter CMS open source project (previously known as Crafter Rivet). Crafter CMS is an award-winning web content and experience management solution that allows organizations to build and manage rich online experiences on the web, mobile, social, and all digital online channels.

“We have seen tremendous commercial demand for Crafter’s modern, open and well-designed solutions in a variety of industries,” said Mike Vertal, CEO of Rivet Logic. “With hundreds of sites now in production and interest surging from major organizations around the world, we knew the time was ripe to spinoff a new company entirely focused on continued development and global support of Crafter.”

Crafter Software’s solutions are offered as both a Community Edition under the GNU open source license, and as an Enterprise Edition with a commercial license and global support.

Rivet Logic will continue to offer Crafter consulting and full-lifecycle implementation services for Web content and experience management solutions.

What does this mean for you?

If you are an existing Crafter Rivet user or customer, you will continue to get the great consulting and solution support from Rivet Logic, along with software support from the dedicated team at the new Crafter Software — all from the same team that was supporting you before.

If you are considering Crafter for your next Web content management solution, you now have the extra confidence that Crafter Software has been established to focus on the continued innovation, development and support of Crafter on a global basis.

If you have any interest in a new, modern enterprise Web CMS that was built for the new era of web engagement, check out the new Crafter Software at craftersoftware.com and craftercms.org

Learn More

To read the press release, visit www.businesswire.com/news/home/20130507006137/en/Web-Experience-Management-Simplified-Crafter-Software

For more information on Rivet Logic’s Crafter-based WCM/WEM solutions and consulting services, visit rivetlogic.com/solutions/web-content-management and rivetlogic.com/services/crafter-consulting

Personalization and Targeting Web Content for Customer Experience Management

Posted by on March 12, 2013

Content targeting is all about getting the right content to the right user at the right time. While targeting used to be something large companies with big budgets utilized to make incremental improvements on transactions, it’s becoming increasingly important that organizations of all sizes start looking at content targeting.

This is largely attributed to the explosion of mobile device usage, which goes beyond just another form factor to how your sites are being used. People are online more often than ever before because they have their devices with them at all times. However, they are online in shorter bursts for specific, immediate needs in the context of their daily activity. In order to hold the attention of this new type of Web consumer, we must speak directly to them with content that is relevant to who they are, where they are, and what they need or are doing.

The tricky part is understanding your users, which can range in complexity. Usually, the more specific your overall goals and interactions with your user, the easier it is. However, in most real-world cases, we find that understanding a user can be quite complex. When a visitor visits a site, we need to determine the reason behind each specific visit. To do this, we must leverage both explicit information provided by the user (or about the user provided from sources like preferences or a profile page), and implicit information based on the user’s behavior on the site and other interactions with your organization.

When it comes to user behavior, certain behaviors are more accurate in helping us understand what a user wants. Behavioral targeting projects often discuss the use of click stream analysis, but this turns out to be a pretty inaccurate indicator of what the user actually wants. On the other side are purchases, which are great in that they tell us exactly what the user wanted. However, by that time, we’ve already missed out on the opportunity to engage with the user with up sells, cross sells, and other useful information. They already have what they need and are on their way. A purchase can certainly help us during the next visit, but it’s not usually that valuable during a visit.

However, when a user’s behavior is of the engagement type, they are telling us exactly what they want. Comments, ratings, and the ability to download content are quite important. Users love these types of features because it gives them a channel to communicate with your company and community. At the same time, these types of features are also the most accurate indicators of what the user wants during a given visit to your site, often prior to a major conversion like contacting your sales department, or even making a direct purchase.

Traditional approaches in handling audience-specific content on websites include creating mixed audience pages with content that speaks to more than one audience on a given page, or creating stove-pipe websites where sections are dedicated to each audience, or a mixture of the two. These approaches make it difficult for users to get to the content they want, especially in a mobile context.

With Crafter Rivet, we can handle content targeting in a much more effective way than these older approaches. Crater Rivet supports dynamic content through the use of templates, which along with the help of other components in the system, can make decisions about how, when, and what content to serve to any given user.

Content targeting in Crafter Rivet relies on a rules engine. The rules engine has access to information about the user which can be acquired from the user profile – populated by the user through a profile Web form, a CRM system integration, or other data source – location provided by the browser, social graph through Facebook integration, user activity tracked and recovered from analytics integration, and so on. Using these data points, the rules engine will work in conjunction with the template engine to create a unique, personal experience for each user or type of user.

To learn more about how Crafter Rivet can address content targeting, visit crafterrivet.org.

Personalizing and Targeting Web Content for Customer Experience Management

Posted by on August 28, 2012

Content targeting is all about getting the right content to the right user at the right time. While targeting used to be something large companies with big budgets did to make incremental improvements on transactions, it’s becoming increasingly important that organizations of all sizes start looking at content targeting.

Mobile devices have drastically changed the internet landscape, and the change they’re bringing is moving very fast as mobile use of the internet is expected to take over desktop use by 2014. And it’s not just about people visiting your sites on a different form factor, but also how they use your sites. People are online more often than ever before, but in shorter bursts for specific, immediate needs in the context of their daily activity. In order to hold the attention of this new type of Web consumer, we must speak directly to them with content that is relevant to who they are, where they are, and what they need or are doing.

So how do you tailor your website to deliver targeted content to specific audiences? Traditional approaches to handle audience specific content on websites include creating mixed audience pages with content that speaks to more than one audience on a given page, or creating stove-pipe websites where sections are dedicated to each audience, or a mixture of the two. These approaches make it difficult for users to get to the content they want and need efficiently, especially in a mobile context.

In our most recent webinar, we discussed in detail what content targeting is and how our Crafter Rivet WEM solution enables delivery of real-time, dynamic and personalized content based on visitor profiles, behavioral patterns, social graphs, and more.

To learn more, a recording of the webinar is available on our website, and the slides are available here.

Crafter Rivet & Alfresco How-To Demos

Posted by on August 02, 2012

We all know the importance of creating engaging and content-rich websites to keep up with the demands of the modern day user. New websites often need to be created quickly to satisfy a variety of business needs – new product launches, events, marketing campaigns, and more. The process should be hassle free, intuitive and user-friendly for content authors and publishers.

This is why we developed Crafter Rivet, our award-winning Web experience management application built on Alfresco 4. It provides business users with a powerful toolset for easily building rich websites.

In two recent webinars, we demonstrated some of the robust features of Crafter Rivet by showing users how to build a website from scratch with Crafter Rivet and Alfresco and how to migrate your existing website to Alfresco 4, both in just 30 minutes.

If you’re interested in seeing these demos, recordings of both webinars are available on our website, http://rivetlogic.com/resources/webcasts.