Tag: user experience

Digital Experience Platform Trends in 2018

Posted by on January 02, 2018

2018-dxp-trends

The digital experience has changed a lot throughout 2017 and it’s going to continue growing and expanding in 2018. Here are just a few of the trends that companies can expect — and that they should consider following.

The Digital Experience Will Become More Important

Digital Experience Platforms (DXP) are no longer optional, especially for large companies and companies with broad demographic reach. Once only seen in the largest of corporations, digital experience platforms are now filtering down to small-to-midsized businesses that need to remain competitive within their market spaces.

Throughout the last few years, user experience and customer journeys have become key. But many companies have not yet moved over to a unified digital experience. Digital experience platforms are going to become more popular and more important, as businesses work towards developing their strategies and making use of the large volumes of data they have collected.

An Increased Focus on Micro-Interactions

Micro-interactions make it easier to track buyers across their journey. By incentivizing customer progress and breaking up the journey into a multitude of small steps, an organization can better control the path that a customer travels. Smaller, incentivized steps make customers more likely to continue on the journey, in addition to making it easier to determine when customers lose interest and fail to convert.

Just a few years ago, scrolling “one page” displays became a popular method of delivering content media, as companies found that customers were compelled to continue their journey as long as new content was readily accessible. Similarly, micro-interactions feed a customer constant feedback regarding their interactions, thereby promoting continued interaction and avoiding situations in which the customer might have to wait.

Omni-Channel Consolidation

In order to optimize their processes, businesses need to consolidate their data. Companies can no longer track the multitude of different platforms and services their customers may use to interact with them. Consequently, omni-channel consolidation is going to become more popular, with as-a-service consolidation tools paving the path.

Subscription-based, cloud-based channel consolidation tools make it easier for organizations to manage all of their interactions with their customers, rather than seeing their interactions on a granular, per-platform basis. This gives a fuller picture of customer behavior, which leads to sharper, more accurate analytic data.

Agile Product and Service Development

Companies are going to need to pivot faster in 2018. In order to adjust their customer experience, they’ll also need to adjust their products and services in a rapid-fire way. Rather than a traditional, iterative production work-cycle, companies are going to find themselves balancing a lot of moving parts, constantly testing, improving, and optimizing their solutions.

This will create further need for advanced project management and data management suites, as companies are going to have to track not only the changes that they make to their environment and services, but also the results of these changes. Companies are going to have to become ready and willing to immediately respond to customer needs, creating not only responsive platforms but responsive cultures.

“Fog” Computing Will Give Rise to “Fog” Data

On the periphery of every network today are now Internet of Things devices. Not only are smartphones and tablets connected to networks, but so are televisions, coffee pots, and thermostats. These Internet of Things devices are going to broaden and expand in 2018, including wearable devices and augmented reality devices.

“Fog” computing is the term given to computing on these IoT devices, but these IoT devices will lead to something more interesting: fog data. Customers will be able to interface with a number of companies on their smart devices, and these companies will be able to transition the customer experience not only to the fog, but also the cloud.

Smart watches and augmented reality glasses will both represent opportunities for companies to continue to engage their customers, ushering in a new era of responsive devices. And just as companies today can take advantage of special phone features (such as native alerts), these IoT devices will come with additional functionality.

Overall, it’s all going to be about the data. Getting more data, processing it, and consolidating it — all to create a better user experience from start to finish.

11 Reasons Why You Should Upgrade to Liferay 6.2

Posted by on May 28, 2014

A few months ago, Liferay released the latest version of their portal, version 6.2. This version delivers enhanced usability and provides a comprehensive platform for building intuitive, engaging digital experiences for both employee-facing and customer-facing applications. While previous versions of Liferay had primarily focused on backend enhancements, version 6.2 turns the spotlight on the user experience, a crucial capability that many organizations seek in today’s era of customer and employee engagement.

Liferay Portal 6.2’s feature enhancements can be broken into two categories: 1) Usability and Administration, and 2) Development. Usability and Administration enhancements would primarily benefit organizational employees and end users. Development enhancements, on the other hand, would provide extra flexibility for developers, enabling them to be more creative when it comes to customizations and new portlet development efforts, resulting in faster time to market and better efficiency for bug fixes. In short, Liferay 6.2’s wide variety of new features has many organizational benefits across the board.

With everything that Liferay 6.2 has to offer, we highly encourage an upgrade, and have compiled a list of the 11 most useful new features in a white paper. The most talked about and anticipated new feature in Liferay 6.2 is undoubtedly its enhancement for mobile support, which by itself is enough reason to upgrade. However, the rest of the features in this list will also positively impact organizational users, administrators, and developers in various ways, helping to make a stronger case for an upgrade.

To download the full white paper, click here.

Intranet Portal Usability, From a User Experience Perspective

Posted by on July 25, 2011

The Nielsen Norman Group recently published a report on intranet portal usability based on 67 real case studies from enterprises worldwide. In contrast to other reports that typically offer vendor solutions, this report is seen from the user experience perspective, providing insight on what portals mean to users and how to deliver a portal solution that organizations need.

Jakob Nielsen touches on some important points from the report in his column. The overall trend for enterprise portals seems to focus on ways of making the existing features more robust and better managed as portals have become more widely accepted. The early definitions of portals being gateway access points have evolved; today’s portals can be thought of as a dashboard integrating all enterprise information and applications that employees need to do their jobs through a unified interface.

Interestingly, but maybe not too surprising, the biggest finding is that portals aren’t adding mobile features at the expected rate, at least not when compared to consumer apps. Most of the companies studied saw true mobile portals as being at least a few years out. Research has found that good mobile usability requires a separate design with a reduced feature set for mobile use cases, focusing on time- and location-dependent tasks, so it’s not enough that an existing portal is made accessible through phones since the UI is optimized for desktop use.

Since this report focuses on the user experience, it comes as no surprise that personalization is a critical component of a well-designed portal. The ability to integrate information from multiple sources can have its own disadvantages as the information can be overwhelming for the users, especially when it’s irrelevant. The more the portal serves up to the users, the stronger the need to curate what each person sees. Allowing users to customize what they see through individual user profiles provides an effective way display content relevant to each user.

Portals have long been known for its social features, but now they have also evolved into collaboration platforms. While most companies didn’t see a sharp distinction between the two, an easier way to distinguish the two is informal vs. formal collaboration, where formal content is officially managed and informal content is left to emerge on its own. This contributes to the issue of governance, which many organizations already struggle with. While governance may be a greater issue for larger enterprises, a key lesson learned is that organizations should plan the governance structure before starting a portal project. While there is no general governance solution that fits all organizations, they can look at governance solutions that have worked for others and adapt them to their own specific corporate culture and circumstances.

So while the portal industry has matured over the years, the focus now shifts to the user experience to create a solution that can be easily adopted and optimized. The full report can be found here, http://www.nngroup.com/reports/intranet/portals.

On a similar note, in one of our own recent webcasts (and at the Liferay East Coast Symposium back in May), we spoke on the topic of building and deploying a global intranet with Liferay, which touched on some of the same challenges that enterprises face when starting this type of initiative – personalization, governance, employee search. Our presentation is available for download here, http://www.slideshare.net/rivetlogic/building-and-deploying-a-global-intranet-with-liferay-8459841, and the webcast is accessible on our website, http://rivetlogic.com/resources/webcasts.