We’ve all seen social networking’s unrelenting growth over the past few years as it continues to gain popularity and user adoption by enabling users to connect with people all over the world. Just look at Facebook’s road to domination. But along with that growth also comes a change in the way it’s being used. More and more, people are starting to leverage the power of social networking, this time, for a good cause.
On February 12, 2009, the first ever Twestival brought together the Twitter community in 202 cities around the world. The cause? A fundraising and awareness raising event for charity:water, a non-profit bringing clean and safe drinking water to people in developing nations. For one evening, social networking became a real life presence as local Twitter communities gathered offline for this global event.
“Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact.
We all know that Twitter can be a powerful communications tool. It can connect, mobilize and inform people around the world instantly. Those of us on Twitter know of its ability to organically create interesting communities from those people who find and follow each other. It is proven from the first Twestival that bringing the Twittersphere together for a special event is not only a memorable night; it has momentum to bring about social change.”
The first ever Twestival demonstrated the powerful impact social networking can make. This 100% volunteer organized event raised over $40,000 to support charity:water projects. Not bad for a first-of-its-kind event. The magnitude of this event opens the gateway for future events where individuals can make a difference on a global scale.