Tag: social

Vitalize Your Content in 2015

Posted by on January 13, 2015

revitalize-conceptAt the beginning of every year, the web is flooded with blog posts, articles, and infographics with predictions and trends of what’s in store for the year ahead.

This year, there are a few key trends that seem to consistently appear in every prediction, and they all seem to revolve around mobile, social, personalization/targeting, and analytics.

Not surprisingly, with mobile on an unrelenting rise, organizations large and small are shifting towards a mobile first strategy. And as we’re surrounded by more and more digital content, organizations need to find creative ways to grab users’ attentions, through delivery of targeted and personalized content, and with social features that encourage audience participation.

In a recently published white paper, Vitalizing Content to Drive Social Customer Engagement, we introduce the concept of Vital Content, a new content class born from connecting content, which ultimately enables a deeper level of user engagement.

Traditional Social Enablement Limitations

In this age of the customer, consumers expect their online experiences to be seamless and omni-channel, filled with consistent and contextual data, all the while engaging them through bi-directional conversations.

Traditionally social content and social enablement has been handled with a collection of individual platforms, perhaps one for reviews, another for discussion forums, yet another for ratings and so on. Having content stuck in such silos limits the value we can expect to derive and deliver from our social platforms. While traditional platforms have helped facilitate conversations and drive greater engagement with customers, these individual channels can often seem unrelated and disjoint.

 “Vital Content” and Its Production Challenges

Motivating engagement and participation in the content lifecycle establishes a lasting and valuable relationship with your customers. To build this kind of deep relationship with your customers you must give them a voice and provide them with content and functionality that is vital to their needs. The answer can be found in a combination of process and technology designed to personalize the experience, gather insight, and surface connected content.

This process produces a new content class — Vital Content — resulting from content creators and consumers building a deeper relationship as each learns more about the other. The outcome of this process keeps users actively engaged, connected longer, and produces a more meaningful experience.

However, traditional solutions fail to build an ongoing relationship with the audience because they fail to keep the right content in front of the right people and encourage engagement that breathes new life into the content. Users today want, and expect, a personalized experience that is consistent and contextually relevant and that spans across their entire customer journey. They shouldn’t have to re-educate at each engagement event on their likes, dislikes or previous history. Instead, they should be presented with relevant content that addresses their needs and triggers new engagement. The process of building a relationship with your user or customer is ongoing, and technology should enable that relationship to prosper.

Building Relationships Through Metadata

So how is this accomplished? Since content, comments, ratings and other social content are essentially the same, by connecting them with metadata, it’s possible to build relationships between them, pulling them out of their traditional silos. Through the application of metadata such as tagging, content curators and end users are able to create relationships between any piece of content or commentary, regardless of the source. These cross-referenced pieces can then be dynamically embedded, restructured and linked together in endless configurations.

With these ends in mind, Crafter Software has created Crafter Social, an innovative platform leveraging MongoDB, for creating Vital Content to help organizations maximize their customer engagement and the strength of their customer relationships. Crafter Social enables an increased level of engagement with the user while enhancing the overall experience. Furthermore, requirements will evolve as the user’s engagement increases over time. Crafter Social provides a flexible approach built on a system of relationships, and as these relationships grow, it provides the tools to take action on new data types and sources.

Click here to read more and download the full white paper.

Liferay Symposium 2014 Talks Audience Engagement

Posted by on September 10, 2014

Liferay North America Symposium 2014

The fall conference season is officially upon us! In less than a month, Liferay is bringing their annual North America Symposium to the east coast, held in Boston, MA from October 5-7, 2014.

This year’s Liferay NAS will focus on various ways of engaging with your audience, with an agenda packed full of hot topics around mobile, social, the best of the latest Liferay release, and best practices for upgrading. Attendees can also expect to dig deep into Liferay Portal 6.2, see new official plugins for Liferay Social Office, Sharepoint, Google Drive, and Google Login, along with a first chance to see the product roadmap for Liferay 7.0 and beyond.

Still not convinced? Here are the TOP 5 REASONS for going!

  1. Hands-on Workshops & In-depth Technical Sessions 
    Learn directly from Liferay masterminds on such hot topics as content targeting, single page architecture, social, and responsive design. Further maximize your investment by attending a post-symposium training.
  2. Meaningful Opportunities for Collaboration 
    Take advantage of Speed Consulting appointments with Liferay’s senior consultants. Meet face-to-face with other Liferay users and enthusiasts.
  3. Real World Enterprise Client Case Studies 
    Gain insight into enterprise productivity, mobility, and web engagement for the future. Learn how Liferay is providing tangible business values and solutions to our key clients.
  4. Access to a Community of Experts 
    Connect with innovative sponsors and exhibitors face-to-face in a dedicated space, and learn more about their enterprise-ready solutions.
  5. A Sunday Spectacular! 
    Kick off the first day with an exhilarating 5K run/walk along the Charles River Esplanade. Liferay will donate $100 to Solidarity and/or Living Water for every participant. Top off the night with some of Boston’s finest bites & beers at the evening welcome reception.

Rivet Logic will again be participating as a Platinum Sponsor and presenting a customer case study featuring IEEE (the world’s largest professional association for the advancement of technology), to discuss how they built an innovative, enterprise intranet solution on the Liferay platform.

We hope to see you in Boston!

Building Engaging Customer Experiences Powered by MongoDB

Posted by on July 08, 2014

This spring and summer, the MongoDB Road Show stops in over 20 cities across the country to educate users on how MongoDB can be used to build modern business apps to improve the customer experience and accelerate time to market. Rivet Logic sponsored several of the cities and presented on the topic of building engaging customer experiences with MongoDB, discussing how a modern database can be used to better leverage existing data to derive business value. The next MongoDB Road Show is this Thursday, July 10, in San Francisco!

What Organizations Need

Organizations seeking to build engaging customer experiences on the Web often have a similar set of goals. To start, they want to increase user adoption by providing an engaging experience that brings value to the end-user. This can lead to increased customer retention, allowing organizations to create loyal customers who can then become their own brand ambassadors.

Moreover, organizations want to capitalize on their customers’ and users’ creativity and innovation by seamlessly weaving in the ability to collaborate, interact, and share into every aspect of the user experience. Businesses find the quality of this type of engagement to be particularly beneficial, due to its unpredictability. However, to enhance the value of these interactions, users need a motivator, meaning organizations need to create high quality content that’s personalized and targeted to each user’s needs.

While personas are great and have worked well to capture general types of users, in reality, users think of themselves more as individuals, with evolving interests over time. Organizations are now faced with delivering personalized experiences beyond a persona level and at an individual level.

What’s the Problem?

However, many organizations are having a hard time with this fine-grained personalization, and it’s largely due to the limiting technology they’re working with. IT teams are often faced with seemingly “impractical” features that business teams are requesting.

Organizations today are using separate systems like standalone content apps – blogs, forums, wikis, – commenting engines, traditional databases, and BI tools to enable user interaction and collect and analyze information about them. The quality of user interactions is largely driven by the quality of the user-generated content being collected and analyzed. However, since much of this valuable customer data is silo’d in disparate systems, it’s not allowing businesses to effectively leverage their existing data.

While many have attempted to find workarounds for this, there hasn’t been any real success in creating a coherent rich user interaction data set that brings value to all the delivery use cases available. For example, when a user joins the comment thread of a blog entry, they are unaware of the possibility of a forum thread that is discussing the same topic. In addition, these solutions are typically backed by traditional databases, which requires changing of the infrastructure to accommodate new use cases, posing a challenge.

The fact is, the various types of interactions that exist today are disjointed, resulting in redundancy and little chance of connecting and leveraging them. It’s critical that we make these interactions context-aware, and the only way of effectively doing so is to have a holistic view of all the user-generated content that’s being collected, while also allowing the interactions to cross application boundaries.

Pillars of a Good Solution

Successful solutions that meet these challenges must adhere to the following pillars:

Flexibility – The solution must be implemented using technology agnostic building blocks. Being a certain type of shop (.Net, PHP, Windows, etc.) constrains organizations from using the right tools for the job. Using technology agnostic building blocks as the underlying infrastructure allows organizations to innovate and improve their business without being held back by technology.

Scalability – The solution must be scalable without sacrificing performance. There are many platforms out there that claim to be scalable, but what good is that when scaling means long page load times?

Visibility – It’s also extremely important to be able to know and see the overall picture and have a holistic view of user interactions that isn’t so low-level where it prevents you from seeing what they are doing (as is the case with auditing services).

Insight – Lastly, when you have rich, contextual data available in one place, organizations need to be able to leverage that information, innovate and provide new features, capability, and value to their customers.

Case Study – AT&T Developer Community

Now let’s take a look at how a solution like this might be used in the real world. AT&T is currently undergoing an initiative to build a solution to enhance the user experience of their developer community site. The existing site’s collaboration tools are traditional in nature (i.e. blogs and forums), where user engagement is fragmented, making it difficult to find interesting content and reducing collaboration value.

To resolve this, Rivet Logic is implementing a solution that enables user-generated content to cross application boundaries and reside in one location via Crafter Social, while also allowing for better personalization by using Crafter Profile to maintain a dynamic customer profile.

Crafter Social easily adds social engagement features – user-generated comments, likes, ratings, blogs, discussion forums, and more – to a website by attaching social features to any content item or page. And Crafter Profile provides user profile and account management to help create personalized experiences.

For example, in the current site, if a user comments on a blog entry and another user participates in a forum discussion about the same topic, these interactions are not associated in any way.

With the Crafter Social solution, we were able to turn the blog entry’s comment thread into a virtual forum, thus connecting the two threads of discussion into one. This simple approach is extremely powerful, satisfying all four pillars of a good solution focused on enhancing customer engagement.

Even more, due to Crafter Social’s flexible architecture and underlying data model, it can easily be extended into other use cases, made possible by MongoDB’s document-based data models. In addition, the ability to easily embed Crafter Social into any site using any technology makes it an ideal part of any developer’s toolkit.

As illustrated in the diagram below, Crafter Social is broken into two parts. On the client side, it can be embedded on any site page regardless of what technology was used for implementation. And on the server side, Crafter Social collects various data from different sites and use cases, maintaining a holistic view of the user data. All of this helps enhance the quality of business intelligence information generated.

With this solution, AT&T is able to achieve their goals of increased user adoption and enhanced user engagement and retention. MongoDB plays a key role in the solution’s success by enabling:

  • Flexibility – Create new apps without revisiting infrastructure
  • Scalability – Ability to store large amounts of data and query without hurting performance
  • Visibility – Data is structured in an intuitive way allowing easy translation from raw data to something actionable
  • Insight – Flexible data structures and queries pave the way for creativity and innovation

To download a copy of the slides, click here.

What’s in Store for Digital Experience Management in 2014

Posted by on January 13, 2014

2014 is here in full swing, and promises to be an exciting year as the web continues to evolve and new products and trends continue to disrupt the industry.

In 2013, we saw the continued rise of mobile and the age of the customer, where enterprises worldwide re-evaluated strategies to optimally engage with their customers in this digital era. As mobile devices continue to proliferate and have become the new norm, consumers have increasingly higher expectations of the right content delivered to them when and how they want it, resulting in customer experience management skyrocketing to the top of every organization’s priority list.

However, experience management doesn’t just apply to customers, but instead extends to include all organizational stakeholders – customers, employees, partners, etc. We also saw organizations take a closer look internally and focus their efforts on employee community building. Realizing that workplace environments are changing, with a greater need for enterprise collaboration now than ever before, companies are implementing social intranet solutions that offer dynamic and social environments to facilitate community and collaboration.

In addition, many organizations are also building web-based social communities for their external stakeholders for further engagement to improve customer relations and build brand loyalty.

Tackling these daunting digital experience management tasks require careful planning and execution. Organizations need to first determine their business strategies and goals and take the time to really understand their audience to formulate the right messaging. A well thought out strategy sets the right foundation to build your systems – customer experience management, social intranet, customer portal, etc. – upon. The technology should be an enabler of your goals and facilitate your business users to effectively carry out your business objectives.

At Rivet Logic, we believe that software should be agile systems that can easily be customized to fit each organization’s unique needs. There’s no one-size-fits-all tool, and your underlying system must be flexible and developer friendly to allow various customizations and integrations with other existing enterprise applications. In addition, your system must be user friendly for business users. As we’ve seen over the past few years, there’s been a shift from IT to Marketing as Marketing’s responsibilities have expanded to include multi-channel web content management, customer experience management, and more. The tools we employ must be easy to use for non-technical business users.

In 2014 we’ll continue to see these trends evolve. Organizations will continue to put a large emphasis on customer experience management and creating a seamless omni-channel experience as mobile continues to grow. Businesses will also focus more on big data. The explosive growth of social media and mobile devices has generated an enormous amount of user behavioral data that can be harnessed to provide organizations with valuable insight on how to better address the needs of their customers and employees.

 

Rivet Logic and Liferay Talk Social Intranets at Boston Roadshow

Posted by on August 07, 2013

A Liferay Roadshow is making a stop in Boston on August 14, 2013, and Rivet Logic is hosting the event! This lunch seminar will teach attendees about Liferay Portal 6.1, its robust capabilities, and how it can be used to address a variety of business challenges — in particular, achieving smarter enterprise collaboration through a social intranet solution.

For today’s enterprises, building internal employee communities within the enterprise offers tremendous strategic advantages, including greater opportunities to share knowledge across departments, to encourage employee interaction and feedback, and to assist in meeting organizational challenges through team-building and collective problem solving.

This special lunch event will cover topics including:

  • Organizational benefits gained through collaboration
  • Why organizations are turning to social intranet solutions to facilitate community and collaboration
  • Implementation best practices for a successful implementation and optimal user adoption
  • How to quickly and easily get started with a free, fully functional HRPortal solution that’s available through the Liferay Marketplace

Attendees will also see a live demo of Rivet Logic’s HRPortal solution, which serves as the foundation for any social intranet implementation.

For more information and to register, visit http://discover.liferay.com/RivetLogic081413.

We hope to see you at the Roadshow!

Happy Employees = Greater Workplace Productivity

Posted by on July 02, 2013

While most employers try to create a positive work environment for their employees, it’s hard to keep constant track of employee satisfaction levels, especially for large enterprises with thousands of employees. What most organizations don’t realize is just how great of a financial impact employee happiness can have on the organization.

Do the terms “absenteeism” and “presenteeism” ring a bell? According to a recent infographic created by digital agency Gravitate, lost work days caused by absenteeism — a habitual pattern of absence from work — related to stress cost approximately $30 billion a year, and even worse, lost productivity resulting from presenteeism — when a worker is physically present but lacks productivity — costs the U.S. approximately $200 billion annually! Those are some astounding numbers and should make any organization re-evaluate their workplace environment.

Not every organization can afford a Google-like playground of a work environment, where the abundance of employee perks make up for any extra added stress in the work place. So what can the rest of the organizations do? An effective way to increase employee satisfaction is through employee engagement, facilitated by collaborative internal communities that connect like-minded colleagues within the organization. Bringing an organization together has positive effects on the company culture, resulting in increased employee satisfaction and loyalty.

In a recent white paper, “How Social Intranets Enable Smarter Enterprise Collaboration“, we discuss the increasing need for enterprise collaboration in today’s workplace, along with how organizational benefits can be achieved through effective collaboration, and how a social intranet addresses these business needs.

Leveraging social tools that help connect people in creative ways, a social intranet offers a unified solution for addressing a number of corporate objectives — corporate branding and messaging, application aggregation, enterprise collaboration, social networking, document management, and more — while yielding a variety of organizational benefits, including employee engagement and satisfaction.

To download the white paper, visit, rivetlogic.com/resources/information-center.

 

Employee Happiness as a Business Tool

 

 

Liferay’s Latest 6.1 EE Release Packs a Punch

Posted by on February 24, 2012

Over the years, Liferay Portal has transformed into a complete Web platform for social collaboration, Web content management, and development tools to create customized solutions.

The new Liferay Portal 6.1 EE features extensive updates to existing Web content management and document management systems plus new capabilities that are designed to provide more power to end users. Extensive user interface updates will make document management more productive and intuitive, with desktop and mobile access, live previews, and integration to external enterprise document repositories. Liferay 6.1 EE also simplifies the development and maintenance of rich websites, with sophisticated page templates and multiple site and page version editing. The new release also integrates with Liferay Marketplace, which will allow administrators to find and install applications to extend functionality directly from the portal.

“The new Liferay 6.1 EE release matures the 6.x branch with much anticipated implementations that in so many ways completes Liferay as an enterprise-grade product,” says Alaaeldin El-Nattar, Engagement Director and Certified Liferay Trainer at Rivet Logic. “Liferay 6.0 EE introduced several services that opened the door for the development of Auditing, Reporting, Workflow, and other enterprise features, while Liferay 6.1 EE takes Liferay as a leading and powerful portal framework and packages it into a fully functional enterprise ready portal solution. We have been waiting a long time for this release and are very excited about all the client needs that we will now be able to fulfill with relative ease. I am especially looking forward to making full use of Liferay 6.1’s new CMIS support, Document Sync, Website Management, and Mobile support. Cudos to the Liferay team on a job well done.”

To learn more, please visit www.liferay.com.

2011 Alfresco Lunch & Learn Series Introduces Social Content Management

Posted by on December 15, 2010

The holidays are upon us, but that’s not slowing Alfresco, or Rivet Logic, down. Alfresco has already scheduled its first Lunch and Learn series for 2011, taking place in January and February across major cities nationwide, and Rivet Logic is participating in three of them. The topic of this Lunch and Learn? Social Content Management.

The enterprise content management (ECM) market has undeniably evolved over the years. ECM products started incorporating collaboration features (i.e. blogs, wikis, forums, shared work spaces) when Web 2.0 technologies drove organizations to adopt Enterprise 2.0 to enhance collaboration in the work place. Now, with the boom of social networking sites like Facebook, Twitter and LinkedIn, enterprise content is becoming more social in nature. With millions of pieces of content being generated and circulated every day, ECM can’t stay the same.

So what does this new category of Social Content Management really mean, and how can Alfresco and Rivet Logic help? How can organizations take advantage of social business software, while still maintaining control of its content? Join us at one of the upcoming Lunch and Learn events to learn about these topics and find out why Gartner has identified Alfresco as a key player in this new space.

Rivet Logic will be hosting the following Lunch and Learn events:

Wed, Jan 19 – Los Angeles, CA
Thu, Jan 20 – Irvine, CA
Tue, Jan 25 – Raleigh, NC

To find out more and for a complete list of cities, click here.

Liferay Portal Used in Team Beachbody’s Social Community Platform

Posted by on June 03, 2010

We recently released a new case study, Team Beachbody: A Large-Scale Social Community Platform Built on the Open Source Liferay Portal, which highlights how Rivet Logic utilized Liferay Portal to build a revenue-generating social network for Product Partners and the business benefits derived from the solution.

Product Partners, LLC, an exercise and nutrition market leader, launched the Team Beachbody program as a membership-based online support community that offers a wide array of fitness programs. In order to generate revenue growth, Product Partners decided to harness the existing community around its products and combine it with the power of social networking to turn the site into a revenue generating resource. By offering active community members a percentage of sales of Beachbody products that they refer to new members, it encourages increased community participation.

Liferay Portal was selected as the development platform for its flexibility and scalability to cater to evolving business requirements and future growth, as well as its low total cost of ownership. Rivet Logic was chosen as the system integrator to implement the solution, and in particular, the WOWY SuperGym application, a featured element of the overall Team Beachbody experience. The WOWY SuperGym application has resulted in stronger customer loyalty and recurring revenue opportunities through a set of social collaboration features that encourage use and membership retention.

Click here to download the full case study.