Tag: Open Source

Personalization and Targeting Web Content for Customer Experience Management

Posted by on March 12, 2013

Content targeting is all about getting the right content to the right user at the right time. While targeting used to be something large companies with big budgets utilized to make incremental improvements on transactions, it’s becoming increasingly important that organizations of all sizes start looking at content targeting.

This is largely attributed to the explosion of mobile device usage, which goes beyond just another form factor to how your sites are being used. People are online more often than ever before because they have their devices with them at all times. However, they are online in shorter bursts for specific, immediate needs in the context of their daily activity. In order to hold the attention of this new type of Web consumer, we must speak directly to them with content that is relevant to who they are, where they are, and what they need or are doing.

The tricky part is understanding your users, which can range in complexity. Usually, the more specific your overall goals and interactions with your user, the easier it is. However, in most real-world cases, we find that understanding a user can be quite complex. When a visitor visits a site, we need to determine the reason behind each specific visit. To do this, we must leverage both explicit information provided by the user (or about the user provided from sources like preferences or a profile page), and implicit information based on the user’s behavior on the site and other interactions with your organization.

When it comes to user behavior, certain behaviors are more accurate in helping us understand what a user wants. Behavioral targeting projects often discuss the use of click stream analysis, but this turns out to be a pretty inaccurate indicator of what the user actually wants. On the other side are purchases, which are great in that they tell us exactly what the user wanted. However, by that time, we’ve already missed out on the opportunity to engage with the user with up sells, cross sells, and other useful information. They already have what they need and are on their way. A purchase can certainly help us during the next visit, but it’s not usually that valuable during a visit.

However, when a user’s behavior is of the engagement type, they are telling us exactly what they want. Comments, ratings, and the ability to download content are quite important. Users love these types of features because it gives them a channel to communicate with your company and community. At the same time, these types of features are also the most accurate indicators of what the user wants during a given visit to your site, often prior to a major conversion like contacting your sales department, or even making a direct purchase.

Traditional approaches in handling audience-specific content on websites include creating mixed audience pages with content that speaks to more than one audience on a given page, or creating stove-pipe websites where sections are dedicated to each audience, or a mixture of the two. These approaches make it difficult for users to get to the content they want, especially in a mobile context.

With Crafter Rivet, we can handle content targeting in a much more effective way than these older approaches. Crater Rivet supports dynamic content through the use of templates, which along with the help of other components in the system, can make decisions about how, when, and what content to serve to any given user.

Content targeting in Crafter Rivet relies on a rules engine. The rules engine has access to information about the user which can be acquired from the user profile – populated by the user through a profile Web form, a CRM system integration, or other data source – location provided by the browser, social graph through Facebook integration, user activity tracked and recovered from analytics integration, and so on. Using these data points, the rules engine will work in conjunction with the template engine to create a unique, personal experience for each user or type of user.

To learn more about how Crafter Rivet can address content targeting, visit crafterrivet.org.

Building an HR Portal With Liferay

Posted by on March 04, 2013

Leading enterprises are constantly looking to improve employee productivity by enabling efficient communications throughout the enterprise. This usually starts with an effective portal for human resources – an enterprise HR Portal – which enables organizations to disseminate corporate information to the work force in an engaging, efficient and intuitive manner.

Over the years, Liferay has evolved into a platform that can satisfy most Web-based enterprise needs, from corporate intranets to customer portals and enterprise websites. And one of the most popular Liferay use cases is the HR Portal, which is often the first step towards building an intranet. An HR Portal provides an efficient means of disseminating various company news and offers an ideal medium for employee outreach.

In a recent webinar, we demonstrated how to build an enterprise HR portal with Liferay in just 30 minutes. The demo showcased our latest open source Liferay community contribution that allows developers to easily create a fully functional HR Portal. This easy-to-deploy portal solution comes with many useful features, including:

  • Corporate news authoring and publishing
  • Customizable news publishing channels
  • User-friendly people directory
  • Customizable portal-wide main navigation bar
  • Smart news carousel
  • Customizable quick links

This HR Portal solution will soon be available in Liferay Marketplace – with the Community Edition available in a matter of weeks and the Enterprise Edition under development. Both versions will be available for free download.

Watch our recorded webinar to see a demo of the HR Portal in action!

Personalizing and Targeting Web Content for Customer Experience Management

Posted by on August 28, 2012

Content targeting is all about getting the right content to the right user at the right time. While targeting used to be something large companies with big budgets did to make incremental improvements on transactions, it’s becoming increasingly important that organizations of all sizes start looking at content targeting.

Mobile devices have drastically changed the internet landscape, and the change they’re bringing is moving very fast as mobile use of the internet is expected to take over desktop use by 2014. And it’s not just about people visiting your sites on a different form factor, but also how they use your sites. People are online more often than ever before, but in shorter bursts for specific, immediate needs in the context of their daily activity. In order to hold the attention of this new type of Web consumer, we must speak directly to them with content that is relevant to who they are, where they are, and what they need or are doing.

So how do you tailor your website to deliver targeted content to specific audiences? Traditional approaches to handle audience specific content on websites include creating mixed audience pages with content that speaks to more than one audience on a given page, or creating stove-pipe websites where sections are dedicated to each audience, or a mixture of the two. These approaches make it difficult for users to get to the content they want and need efficiently, especially in a mobile context.

In our most recent webinar, we discussed in detail what content targeting is and how our Crafter Rivet WEM solution enables delivery of real-time, dynamic and personalized content based on visitor profiles, behavioral patterns, social graphs, and more.

To learn more, a recording of the webinar is available on our website, and the slides are available here.

Crafter Rivet & Alfresco How-To Demos

Posted by on August 02, 2012

We all know the importance of creating engaging and content-rich websites to keep up with the demands of the modern day user. New websites often need to be created quickly to satisfy a variety of business needs – new product launches, events, marketing campaigns, and more. The process should be hassle free, intuitive and user-friendly for content authors and publishers.

This is why we developed Crafter Rivet, our award-winning Web experience management application built on Alfresco 4. It provides business users with a powerful toolset for easily building rich websites.

In two recent webinars, we demonstrated some of the robust features of Crafter Rivet by showing users how to build a website from scratch with Crafter Rivet and Alfresco and how to migrate your existing website to Alfresco 4, both in just 30 minutes.

If you’re interested in seeing these demos, recordings of both webinars are available on our website, http://rivetlogic.com/resources/webcasts.

 

Best Practices in Social Business Solutions

Posted by on June 12, 2012

The term “Social Business” has been generating a lot of buzz lately, and many enterprises have set the gears in motion to achieve this. However, just like many other IT initiatives, it’s important to first understand what a social business really means, the drivers behind it, how your organization can stand to benefit, and the strategies behind a successful implementation.

KMWorld‘s June Best Practices White Paper focuses on the topic of Social Business Solutions, with a collection of articles around successful ways of achieving a social business. Rivet Logic participated in this white paper with an article on open and agile social business solutions, and discusses topics including business drivers, what it means to be a social business, social business value creation, and how to open source can help achieve the goal.

The full white paper is available for download on our website, http://rivetlogic.com/resources/information-center.