Category: Crafter CMS

Creating Better Employee and Customer Experiences with Liferay and Crafter

Posted by on June 21, 2016

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The modern customer’s needs are ever increasing as they want information combined with the convenience of interacting with your brand whenever and wherever from various digital touchpoints and devices. Meanwhile, employees are demanding digital experiences that facilitate rapid information access, communication and enterprise collaboration.

To meet these demands, organizations are leveraging Web Content Management (WCM) solutions such as Crafter CMS to help deliver consistent and personalized experiences throughout the customer journey. And internally, portal solutions such as Liferay Portal are being used to address a variety of social business and collaboration needs.

But what happens when you want to share the same content across both internal and external sites? Is integration the key? While many organizations are realizing the business benefits of an integrated solution, it’s important to keep in mind that integration isn’t always the answer, and when it is, the approach taken can determine your implementation’s success.

Understanding Platform Differences

Gaining a clear understanding of how each technology can be used for addressing various business needs means recognizing what each technology is under the hood.

At a high level, Liferay Portal is a multi-tenant, site-based platform, allowing the creation of multiple sites — including websites, portals, social collaboration environments, e-commerce, big data solutions, and mobile apps. The sites are built with Liferay’s portlets, all of which sit under the Liferay umbrella, meaning these sites are being published to the web by Liferay.

Crafter CMS, on the other hand, is an enterprise WCM tool with robust content management features — including user-friendly content authoring, in-context preview, workflow, multi-channel publishing, versioning, and content delivery.

Architecturally, Crafter is very different from Liferay in the way content is delivered. Crafter employs a decoupled architecture, where content authoring and delivery occur separately. Crafter’s authoring component, Crafter Studio, is where all the authoring takes place, along with content being managed in an Alfresco repository.

Unlike Liferay, where publishing occurs within itself, Crafter publishes to a completely different environment through Crafter Engine, the delivery component. Crafter Engine is able to serve content to virtually any channel, whether it’s a website using any front-end framework (PHP, .NET, Java, etc.), mobile app, or other third party system. This is the fundamental difference between Crafter and Liferay, and understanding this is a vital part of knowing when to integrate or not.

Perspective Differences

Liferay and Crafter are both powerful platforms that can be used to address a variety of business needs, including many similar, overlapping use cases. This overlap creates confusion around when to use each of these tools and if they should be used together. We’ve seen organizations integrate these products for the wrong reasons, which result in a lot of wasted effort to correct those mistakes.

Determining if your business will benefit from using these two products together requires you to think about perspective. Based on your business needs, if you see a lot of overlap between the two products, then one platform should suffice and it’s probably not a good idea to integrate. However, if there isn’t much overlap, then integration makes much more sense as it allows you to leverage each solution’s strengths.

The amount of overlap really depends on your unique requirements and what you’re trying to accomplish with your website(s). Keep in mind that much of this is attributed to how websites and content management has evolved over the years and its affect on marketing’s needs. Today’s organizational websites have grown to become much more complex, often involving multiple sites that are then integrated with other enterprise systems, such as marketing automation, CRM’s, e-commerce, and analytics to provide a richer end user experience.

The key consideration here is the total number of web assets your organization has. Are you a small organization with just one website, or a large enterprise with a global presence with hundreds of web properties to maintain?

For smaller organizations with only one website, then either Liferay or Crafter on its own is fully capable of addressing most, if not all, content management needs. However, it becomes more complicated when it comes to larger organizations with more sophisticated digital experience needs that typically involve many different sites and touch points.

In the latter case, an example of an integration pattern that doesn’t work is when Crafter is being used solely for managing all web content, where the entire site is then published through Liferay as the front end. This pattern fails because Liferay controls its own look and feel, so trying to control it outside of Liferay breaks its architecture.

When there are multiple sites involved, it only makes sense to use both Liferay and Crafter when Liferay is just one of many delivery channels. An example would be an organization using Liferay for its employee intranet and Crafter to manage its global and regional websites. When the organization wants to publish content that needs to be delivered across all websites along with the intranet, that’s when it makes the most sense to integrate.

In this use case, Liferay manages its own intranet page. Within the page is an area that’s managed by Crafter that enables access to enterprise content while still adapting to the look and feel of the intranet.

 integration-patterns

This decoupled architecture, where content is separate from delivery, also makes it easy to expand and add additional delivery channels (mobile, social, etc.) for true multi-channel publishing. We’ve found this to be a great integration pattern for organizations that desire the flexibility to scale.

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To summarize, Liferay and Crafter are both very powerful at the platform level. If you’re thinking about integrating the two, it’s counter productive to perform a feature by feature comparison. Instead, design your solution based on your use case and not by focusing on features, as many different technologies will have the same features, but address each use case differently. And remember that integration isn’t always the answer, so do your research to understand the pros and cons. When done right, integrations can yield tremendous long-term benefits.

 

Creating a Successful Multi-channel Customer Experience

Posted by on February 11, 2016

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Forrester has coined the term Age of the Customer to describe today’s customer-centric era. To succeed, businesses must not only undergo a digital transformation, but to also do so with their customers’ needs in mind.

The modern consumer’s demands are ever increasing, they want the convenience of researching and comparing products online, and they want that information to be delivered on their terms. They also want options, with the ability to choose when, where, and how they interact with your brand.

Meanwhile, the digital landscape is ever changing, with the number of touchpoints on the rise, and each interaction with your brand is a piece of the overall experience. The key to a successful multi-channel approach is to put users at the center of your digital strategy and offer them a consistent experience throughout the entire journey that may span across multiple channels in a single transaction.

However, that consistent multi-channel experience also needs to be contextual, to serve up relevant content that enable users to more effectively perform tasks based on different scenarios they may be in. For example, a banking desktop site might show the user’s account summary after they log in, whereas its mobile app might want to show nearby branch locations.

Your technology needs to simplify this otherwise complex process, through a flexible solution that’s able to serve up that seamless experience for your users – they need to be able to switch from a desktop site to mobile app, and be able to pick up exactly where they left off.

To accomplish this, businesses need a flexible Multi-channel Content Management solution that can effectively engage a variety of audience groups across all applications, devices, and channels.

Rivet Logic’s Multi-channel Content Management solution is a seamless integration of Crafter CMS and Alfresco, enabling businesses to create and manage all content types through a user-friendly authoring tool, then publish to any or all channels and formats in a single step!

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The solution leverages Alfresco for its powerful content management capabilities and Crafter CMS for its modern platform for building and managing rich online experiences across all digital channels. The result is a solution that allows you to create engaging, two-way conversations with your users to enable that personalized interaction with your brand!

Learn more about how you can benefit from a Multi-channel Content Management solution in our datasheet.

5 Reasons Why Your CMS Should Move to the Cloud

Posted by on November 23, 2015

The Modern CMS and Crafter

Your website isn’t just brochure-ware or a place where people go for product updates, but instead it’s the lifeblood of your company and acts as an important sales tool for that first initial interaction with your users. It’s also an engagement tool, with the ability to segment and build personas, to deliver personalized experiences that’ll keep your users engaged. From an integration standpoint, a web CMS isn’t just a standalone effort, but needs to integrate with various other tools such as CRM, marketing automation, and analytics.

Crafter Cloud is a full featured, enterprise SaaS-based content management system with user-friendly authoring tools, easy integration, high-performance content delivery, ability for personalization and targeting, using a suite of industry-leading development tools to enable delivery of omni-channel experiences. Crafter was designed with flexibility and scale and can be integrated with a variety of digital efforts.

Why the Cloud? 5 Reasons to Move Your CMS to Crafter Cloud

From our experience implementing CMS solutions, we’ve across 5 consistent themes for why customers choose Crafter Cloud when deciding to move their CMS to the cloud.

  1. Custom development experience in the cloud – One of the biggest benefits from both an IT and marketing perspective is the availability of a custom development experience, which provides the front-end team a personalized development environment with the ability to use any front end framework of their choice. This leads to shorter release cycles, which benefits business teams and keeps them excited about the CMS as new features and functionality requests are met in a timely manner.
  2. Full Featured CMS – As a full-featured CMS, Crafter Cloud has the design, integration and security features of an enterprise CMS that’s traditionally deployed on-premise with your own resources. The cloud CMS is a great option for customers with a lot of security and integration requirements to deploy the system without a lot of IT overhead. In addition, one of the challenges businesses face during a rebranding effort or site redesign is the ability of the CMS to respond appropriately. Not only are there desktop views, we now need to accommodate multiple screens and mobile devices, and each experience needs to be unique. Design responsiveness and the ability to create custom design and not be limited by the CMS and its features is imperative.
  3. Augment IT – Deploying your CMS in the cloud allows you to augment your IT and accelerate time-to-market. This means freeing up time and resources and limiting your IT overhead so they can focus on new features and the overall user experience.
  4. Cost – Deploying your CMS in the cloud is also cost effective, with savings from resources, time and energy it would take to build and deploy the solution. Crafter Cloud employs a flexible pricing model that allows you to scale and buy as you grow, limiting any over buy.
  5. Running your business at the speed of the market – Often times your public facing website becomes an afterthought if the CMS can’t keep up (e.g. the need for IT resources to make updates, design updates limited by features, marketing needs more data / analytics, etc.). Teams often end up walking away from relying on the CMS and addressing these tasks independently. Crafter keeps in pace with not just consumers but also the technology side of the house by allowing development teams to work with tools they’re familiar with.

Design & Deployment Considerations

When it comes to Web Experience Management (WEM), it can be broken into 5 categories, each with its own subcategories to dissect and think about your business and users (IT, marketing, sales, customers, partners, etc.).

  1. Ease of use – Is it user friendly?
  2. Multi-channel – What are your multi-channel requirements? It’s no longer enough to say it needs to work on a mobile device. Mobile is a whole different experience to think through, and you need to make sure your CMS can be responsive and flexible in that sense. For example, a mobile experience for retail is very different from a services company.
  3. Personalization – Your site needs to be personalized to build engagement. A repeat consumer / site visitor doesn’t want to feel like they’re reintroducing themselves each time they visit your site, which can be very frustrating. You need a CMS that enables you to build the journey with the customer and not force a reintroduction at each touch point.
  4. Engagement – A CMS becomes a viable piece of your business when it can spark engagement, which comes in many forms. Engagement isn’t only about results in product buying, but also in comments, reviews, and feedback loops.
  5. Integration – Can it easily integrate with other third party systems – CRM, Marketing Automation, Analytics, etc.?

Who Are My Users and What Do They Need?

Users are typically divided between internal an external users. Internal users include Marketing, IT, and Sales, and all of these user categories have their own different expectations and opinions on how the site should be designed.

While IT wants security, Marketing prefers flexibility, ease of use and the ability to design and add new features, and Sales wants a site that’s captivating to bring them leads. It’s important to go through the process of defining and prioritizing expectations.

As you narrow down the list, you need to determine if the CMS is able to respond to these expectations, as keeping the internal team happy is the first step to launching a successful CMS. When it comes to features, determine what the current CMS supports, features you wish you had but previously had limitations, whether it’s lack of IT resources for customization or lack of familiarity with the CMS’s integration points. You need an extendable platform that can successfully address these feature requests.

In addition, your CMS manages a variety of content, from blog posts to news articles, to products and press. Your CMS needs to be flexible from a content editing standpoint, where non-technical business users have the ability to edit, preview and publish without any additional IT support. Depending on the organization, IT may or may not be involved in the CMS, so it needs to be self-sufficient, with Marketing owning the solution.

Your external users include customers, partners, and other stakeholders, and you need to start thinking about perception and how users view your brand during their site visit.

To manage user expectation, you need consistency across each digital touch point. The experience from desktop to mobile to kiosk should be consistent so that users don’t need to learn a new UI at each touch point. In addition, if you publish a lot of content, users are going to have certain expectations around the frequency of your updates, and the context in which they’re consuming the content from. All of these points warrant discussions when it comes to your CMS process – it needs to be flexible enough to address most of these challenges.

Customer Win Patterns & Success Stories

Customers select their CMS based on a few consistent win patterns – full-featured with the ability to respond, ability to integrate, provides developers with development tools, limited IT overhead so IT resources can be reallocated to other strategic initiatives, fast time-to-market, and ability to consolidate various sites into one platform.

Our customers are leveraging Crafter Cloud to address a variety of business needs, including:

  • Rebranding a 30 Year Old Company – This health & fitness customer had many inconsistent brands, designs and technologies across their sites that needed to be consolidated into one platform. With a strict timeline and lack of IT resources, they started by deploying their core public facing website onto Crafter Cloud, with other web properties to follow, all accomplished within a two month timeframe.
  • Creating an identity in Ad Tech – This advertising technology company went through a rebranding to create a new identity. Design was extremely important and they needed a CMS to support pixel perfect design. With Crafter Cloud, their solution was up and running in under 1.5 months.
  • Enhancing a Global Platform – This customer already had an existing technology platform in place with high user adoption. They wanted to enhance their site with social capability without disruption. Crafter Cloud provided the necessary social features that were implemented with limited platform disruption.

These are just three examples that all come back to the consistent theme of full featured CMS in the cloud, low IT overhead, cost effectiveness, and speed of market.

Creating a Memorable Web Experience

The larger goal is to have your web presence create a memorable experience so that it reinforces your brand. Best practices to accomplish this include the three C’s:

  1. Consistent – Both internally (equipping marketing with necessary tools in one area to create these experiences and providing IT with the right development tools) and externally (across multiple devices)
  2. Contextual – Providing the right content in the right context
  3. Conversational – The ability to create conversations and enable engagement, and ultimately build a community around your web experience

To learn more about Crafter Cloud, visit crafter cloud.io.

Vitalize Your Content in 2015

Posted by on January 13, 2015

revitalize-conceptAt the beginning of every year, the web is flooded with blog posts, articles, and infographics with predictions and trends of what’s in store for the year ahead.

This year, there are a few key trends that seem to consistently appear in every prediction, and they all seem to revolve around mobile, social, personalization/targeting, and analytics.

Not surprisingly, with mobile on an unrelenting rise, organizations large and small are shifting towards a mobile first strategy. And as we’re surrounded by more and more digital content, organizations need to find creative ways to grab users’ attentions, through delivery of targeted and personalized content, and with social features that encourage audience participation.

In a recently published white paper, Vitalizing Content to Drive Social Customer Engagement, we introduce the concept of Vital Content, a new content class born from connecting content, which ultimately enables a deeper level of user engagement.

Traditional Social Enablement Limitations

In this age of the customer, consumers expect their online experiences to be seamless and omni-channel, filled with consistent and contextual data, all the while engaging them through bi-directional conversations.

Traditionally social content and social enablement has been handled with a collection of individual platforms, perhaps one for reviews, another for discussion forums, yet another for ratings and so on. Having content stuck in such silos limits the value we can expect to derive and deliver from our social platforms. While traditional platforms have helped facilitate conversations and drive greater engagement with customers, these individual channels can often seem unrelated and disjoint.

 “Vital Content” and Its Production Challenges

Motivating engagement and participation in the content lifecycle establishes a lasting and valuable relationship with your customers. To build this kind of deep relationship with your customers you must give them a voice and provide them with content and functionality that is vital to their needs. The answer can be found in a combination of process and technology designed to personalize the experience, gather insight, and surface connected content.

This process produces a new content class — Vital Content — resulting from content creators and consumers building a deeper relationship as each learns more about the other. The outcome of this process keeps users actively engaged, connected longer, and produces a more meaningful experience.

However, traditional solutions fail to build an ongoing relationship with the audience because they fail to keep the right content in front of the right people and encourage engagement that breathes new life into the content. Users today want, and expect, a personalized experience that is consistent and contextually relevant and that spans across their entire customer journey. They shouldn’t have to re-educate at each engagement event on their likes, dislikes or previous history. Instead, they should be presented with relevant content that addresses their needs and triggers new engagement. The process of building a relationship with your user or customer is ongoing, and technology should enable that relationship to prosper.

Building Relationships Through Metadata

So how is this accomplished? Since content, comments, ratings and other social content are essentially the same, by connecting them with metadata, it’s possible to build relationships between them, pulling them out of their traditional silos. Through the application of metadata such as tagging, content curators and end users are able to create relationships between any piece of content or commentary, regardless of the source. These cross-referenced pieces can then be dynamically embedded, restructured and linked together in endless configurations.

With these ends in mind, Crafter Software has created Crafter Social, an innovative platform leveraging MongoDB, for creating Vital Content to help organizations maximize their customer engagement and the strength of their customer relationships. Crafter Social enables an increased level of engagement with the user while enhancing the overall experience. Furthermore, requirements will evolve as the user’s engagement increases over time. Crafter Social provides a flexible approach built on a system of relationships, and as these relationships grow, it provides the tools to take action on new data types and sources.

Click here to read more and download the full white paper.

Case Study: Award-Winning Cloud Services and Communications Company Drives More Sales Leads with Crafter CMS

Posted by on August 01, 2014

The internet plays a huge influential role in our daily purchasing decisions, most of the time without us even noticing as it’s become so second nature. Whether it’s checking out a restaurant menu before trying it out, checking to see if a product is available at a specific store, or seeing if a business’s solutions can benefit you, a company’s online presence can drastically affect the impression it leaves on a visitor, making it crucial to have a site that delivers an engaging and lasting experience.

In our latest case study published earlier this year, we take a detailed look at how a leading cloud services and communications company is leveraging a Crafter CMS solution to deliver a dynamic, engaging Web experience while increasing site traffic and sales leads.

Rebranding Effort For a Cloud Services and Communications Company Leads to a New Dynamic Website for a Higher Quality Customer Web Experience

As a leading, award-winning cloud and communications services provider, this organization serves as the technology ally for small and mid-sized businesses by delivering services through their private, high-bandwidth enterprise network and data centers. By shifting the technology burden to the provider, they strive to help their customers save valuable time, money and resources.

Customer service excellence has been a big part of this company’s culture since its inception, making it imperative to maintain a cutting edge Web presence. This customer had recently undergone a corporate rebranding initiative, and as part of the effort, had sought to provide a far more dynamic and engaging Web experience for its users. With these objectives in mind, it was quickly realized that there was a need for a new enterprise-class Web Content Management System (CMS) with the robust functionality to effectively address existing needs, along with the flexibility to tackle any ongoing future requirements.

Unlimited Agility Through Open Source Innovation

Led by the Marketing Department, and working in conjunction with the product development groups along with senior executives, this customer wanted to ensure the new website produced the end result they desired. They knew that with any new Web CMS solution, flexibility was a top priority – flexibility of design, using in-house resources, customization, and adapting to ongoing needs.

As an organization that works with a variety of third party vendors for their projects, this customer saw the benefits of open source when it came to flexibility in choosing future development partners when the need arose to grow the Web application with additional components. So they also sought a content management platform that was open, agile and sported a rich feature set. After evaluating a number of potential products, an integrated solution based on Crafter and Alfresco emerged as a clear choice.

Paving the Way to Serve as a Full Fledged Technology Ally for Its Customers

With the new website, this customer has seen an increase in content production and publishing productivity, and are better able to quickly respond and adapt to the data received from analytics. The dynamic content pages provide a proficient way of cataloguing and repurposing content throughout the site. Since re-launching the site using Crafter CMS, overall website traffic has increased by 9 percent while the number of leads generated have more than doubled that amount.

Click here to read and download the full case study.

Building Engaging Customer Experiences Powered by MongoDB

Posted by on July 08, 2014

This spring and summer, the MongoDB Road Show stops in over 20 cities across the country to educate users on how MongoDB can be used to build modern business apps to improve the customer experience and accelerate time to market. Rivet Logic sponsored several of the cities and presented on the topic of building engaging customer experiences with MongoDB, discussing how a modern database can be used to better leverage existing data to derive business value. The next MongoDB Road Show is this Thursday, July 10, in San Francisco!

What Organizations Need

Organizations seeking to build engaging customer experiences on the Web often have a similar set of goals. To start, they want to increase user adoption by providing an engaging experience that brings value to the end-user. This can lead to increased customer retention, allowing organizations to create loyal customers who can then become their own brand ambassadors.

Moreover, organizations want to capitalize on their customers’ and users’ creativity and innovation by seamlessly weaving in the ability to collaborate, interact, and share into every aspect of the user experience. Businesses find the quality of this type of engagement to be particularly beneficial, due to its unpredictability. However, to enhance the value of these interactions, users need a motivator, meaning organizations need to create high quality content that’s personalized and targeted to each user’s needs.

While personas are great and have worked well to capture general types of users, in reality, users think of themselves more as individuals, with evolving interests over time. Organizations are now faced with delivering personalized experiences beyond a persona level and at an individual level.

What’s the Problem?

However, many organizations are having a hard time with this fine-grained personalization, and it’s largely due to the limiting technology they’re working with. IT teams are often faced with seemingly “impractical” features that business teams are requesting.

Organizations today are using separate systems like standalone content apps – blogs, forums, wikis, – commenting engines, traditional databases, and BI tools to enable user interaction and collect and analyze information about them. The quality of user interactions is largely driven by the quality of the user-generated content being collected and analyzed. However, since much of this valuable customer data is silo’d in disparate systems, it’s not allowing businesses to effectively leverage their existing data.

While many have attempted to find workarounds for this, there hasn’t been any real success in creating a coherent rich user interaction data set that brings value to all the delivery use cases available. For example, when a user joins the comment thread of a blog entry, they are unaware of the possibility of a forum thread that is discussing the same topic. In addition, these solutions are typically backed by traditional databases, which requires changing of the infrastructure to accommodate new use cases, posing a challenge.

The fact is, the various types of interactions that exist today are disjointed, resulting in redundancy and little chance of connecting and leveraging them. It’s critical that we make these interactions context-aware, and the only way of effectively doing so is to have a holistic view of all the user-generated content that’s being collected, while also allowing the interactions to cross application boundaries.

Pillars of a Good Solution

Successful solutions that meet these challenges must adhere to the following pillars:

Flexibility – The solution must be implemented using technology agnostic building blocks. Being a certain type of shop (.Net, PHP, Windows, etc.) constrains organizations from using the right tools for the job. Using technology agnostic building blocks as the underlying infrastructure allows organizations to innovate and improve their business without being held back by technology.

Scalability – The solution must be scalable without sacrificing performance. There are many platforms out there that claim to be scalable, but what good is that when scaling means long page load times?

Visibility – It’s also extremely important to be able to know and see the overall picture and have a holistic view of user interactions that isn’t so low-level where it prevents you from seeing what they are doing (as is the case with auditing services).

Insight – Lastly, when you have rich, contextual data available in one place, organizations need to be able to leverage that information, innovate and provide new features, capability, and value to their customers.

Case Study – AT&T Developer Community

Now let’s take a look at how a solution like this might be used in the real world. AT&T is currently undergoing an initiative to build a solution to enhance the user experience of their developer community site. The existing site’s collaboration tools are traditional in nature (i.e. blogs and forums), where user engagement is fragmented, making it difficult to find interesting content and reducing collaboration value.

To resolve this, Rivet Logic is implementing a solution that enables user-generated content to cross application boundaries and reside in one location via Crafter Social, while also allowing for better personalization by using Crafter Profile to maintain a dynamic customer profile.

Crafter Social easily adds social engagement features – user-generated comments, likes, ratings, blogs, discussion forums, and more – to a website by attaching social features to any content item or page. And Crafter Profile provides user profile and account management to help create personalized experiences.

For example, in the current site, if a user comments on a blog entry and another user participates in a forum discussion about the same topic, these interactions are not associated in any way.

With the Crafter Social solution, we were able to turn the blog entry’s comment thread into a virtual forum, thus connecting the two threads of discussion into one. This simple approach is extremely powerful, satisfying all four pillars of a good solution focused on enhancing customer engagement.

Even more, due to Crafter Social’s flexible architecture and underlying data model, it can easily be extended into other use cases, made possible by MongoDB’s document-based data models. In addition, the ability to easily embed Crafter Social into any site using any technology makes it an ideal part of any developer’s toolkit.

As illustrated in the diagram below, Crafter Social is broken into two parts. On the client side, it can be embedded on any site page regardless of what technology was used for implementation. And on the server side, Crafter Social collects various data from different sites and use cases, maintaining a holistic view of the user data. All of this helps enhance the quality of business intelligence information generated.

With this solution, AT&T is able to achieve their goals of increased user adoption and enhanced user engagement and retention. MongoDB plays a key role in the solution’s success by enabling:

  • Flexibility – Create new apps without revisiting infrastructure
  • Scalability – Ability to store large amounts of data and query without hurting performance
  • Visibility – Data is structured in an intuitive way allowing easy translation from raw data to something actionable
  • Insight – Flexible data structures and queries pave the way for creativity and innovation

To download a copy of the slides, click here.

Attend Complimentary Crafter CMS Training at Alfresco Summit

Posted by on October 15, 2013

Crafter Software is pleased to offer complimentary Crafter CMS training!

Learn the basics of Crafter CMS for web content and web experience management in a single day class hosted on the day prior to the Alfresco Summit.

You will learn about:

  • Crafter CMS Architecture
  • Content type management and template construction
  • Creating dynamic and targeted experiences

Trainees will be required to bring their own machine (Windows or OSX).
Software, training and lab materials will be provided by the instructor.

Trainee skills should include:

  • Basic understanding of WCM concepts: content types, templates
  • Basic HTML, CSS, JavaScript

Helpful if Trainees have:

  • A background in Alfresco
  • Understanding of basic operating system concepts
  • Ability to code and compile Java (some advanced labs will required coding.)

Request your training today.  Space is limited and registrations will be granted on a first-come, first-serve basis!

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Crafter Rivet Spins Off Into Crafter Software

Posted by on May 10, 2013

Rivet Logic Announces the Spinoff of Crafter Software

This week Rivet Logic announced the launch of Crafter Software Corporation, which will offer commercial support and licenses for the Crafter CMS open source project (previously known as Crafter Rivet). Crafter CMS is an award-winning web content and experience management solution that allows organizations to build and manage rich online experiences on the web, mobile, social, and all digital online channels.

“We have seen tremendous commercial demand for Crafter’s modern, open and well-designed solutions in a variety of industries,” said Mike Vertal, CEO of Rivet Logic. “With hundreds of sites now in production and interest surging from major organizations around the world, we knew the time was ripe to spinoff a new company entirely focused on continued development and global support of Crafter.”

Crafter Software’s solutions are offered as both a Community Edition under the GNU open source license, and as an Enterprise Edition with a commercial license and global support.

Rivet Logic will continue to offer Crafter consulting and full-lifecycle implementation services for Web content and experience management solutions.

What does this mean for you?

If you are an existing Crafter Rivet user or customer, you will continue to get the great consulting and solution support from Rivet Logic, along with software support from the dedicated team at the new Crafter Software — all from the same team that was supporting you before.

If you are considering Crafter for your next Web content management solution, you now have the extra confidence that Crafter Software has been established to focus on the continued innovation, development and support of Crafter on a global basis.

If you have any interest in a new, modern enterprise Web CMS that was built for the new era of web engagement, check out the new Crafter Software at craftersoftware.com and craftercms.org

Learn More

To read the press release, visit www.businesswire.com/news/home/20130507006137/en/Web-Experience-Management-Simplified-Crafter-Software

For more information on Rivet Logic’s Crafter-based WCM/WEM solutions and consulting services, visit rivetlogic.com/solutions/web-content-management and rivetlogic.com/services/crafter-consulting