Content enrichment is the process of mining content in order to add additional value to it. A few examples of content enrichment include: entity extraction, topic detection, SEO (Search Engine Optimization,) and sentiment analysis. Entity extraction is the process of identifying unique entities like people and places and tagging the content with it. Topic detection looks at the content and determines to some probabilistic measure what the content is about. SEO enrichment will look at the content and suggest edits and keywords that will boost the content’s search engine performance. Sentiment analysis can determine the tone or polarity (negative or positive) of the content.
Content enrichment provides an enormous opportunity to improve the effectiveness of your content. However, it is clear that detailed analysis and the work of adding additional markup and metadata to content can be extremely time consuming for authors and content managers. Fortunately there are many free and commercial services available that can be used to enrich your content while saving countless hours for authors and content managers.
One such service is OpenCalais from Thompson Reuters. Open Calais is a toolkit of capabilities that includes state-of-the-art semantic data mining of content via restful services.
In the video below you’ll find a short demonstration of how OpenCalais can quickly be integrated with Crafter Rivet’s authoring platform (Crafter Studio) to make it extremely fast and easy for authors to enrich articles and other types of content with rich, structured metadata.