Month: August 2012

Personalizing and Targeting Web Content for Customer Experience Management

Posted by on August 28, 2012

Content targeting is all about getting the right content to the right user at the right time. While targeting used to be something large companies with big budgets did to make incremental improvements on transactions, it’s becoming increasingly important that organizations of all sizes start looking at content targeting.

Mobile devices have drastically changed the internet landscape, and the change they’re bringing is moving very fast as mobile use of the internet is expected to take over desktop use by 2014. And it’s not just about people visiting your sites on a different form factor, but also how they use your sites. People are online more often than ever before, but in shorter bursts for specific, immediate needs in the context of their daily activity. In order to hold the attention of this new type of Web consumer, we must speak directly to them with content that is relevant to who they are, where they are, and what they need or are doing.

So how do you tailor your website to deliver targeted content to specific audiences? Traditional approaches to handle audience specific content on websites include creating mixed audience pages with content that speaks to more than one audience on a given page, or creating stove-pipe websites where sections are dedicated to each audience, or a mixture of the two. These approaches make it difficult for users to get to the content they want and need efficiently, especially in a mobile context.

In our most recent webinar, we discussed in detail what content targeting is and how our Crafter Rivet WEM solution enables delivery of real-time, dynamic and personalized content based on visitor profiles, behavioral patterns, social graphs, and more.

To learn more, a recording of the webinar is available on our website, and the slides are available here.

Crafter Rivet & Alfresco How-To Demos

Posted by on August 02, 2012

We all know the importance of creating engaging and content-rich websites to keep up with the demands of the modern day user. New websites often need to be created quickly to satisfy a variety of business needs – new product launches, events, marketing campaigns, and more. The process should be hassle free, intuitive and user-friendly for content authors and publishers.

This is why we developed Crafter Rivet, our award-winning Web experience management application built on Alfresco 4. It provides business users with a powerful toolset for easily building rich websites.

In two recent webinars, we demonstrated some of the robust features of Crafter Rivet by showing users how to build a website from scratch with Crafter Rivet and Alfresco and how to migrate your existing website to Alfresco 4, both in just 30 minutes.

If you’re interested in seeing these demos, recordings of both webinars are available on our website, http://rivetlogic.com/resources/webcasts.