Over the past year, organizations of all sizes and have shifted their focus from basic Web content management towards Web experience management. As the amount of Web usage continues to grow for both consumers and enterprises, creating an engaging Web experience is now a top priority. I’m sure that many people have experienced incidents where a website’s lackluster UI or ineffective search that didn’t produce the right results have deterred them from spending more time on the site or even from ever returning. Losing out on these valuable customers is a costly mistake that organizations can’t afford to make. Thus, providing relevant content thru an engaging user experience is paramount to a successful online digital strategy.
And now, with new mobile devices such as smartphones and tablets being constantly introduced to the market, organizations need to make sure those same Web experiences are applied across all delivery channels.
When it comes to managing these Web experiences, it’s important to use the right WEM system to produce a consistent experience across the different channels, and doing so in an user friendly manner.
At Rivet Logic, we’ve been busy developing and enhancing Crafter Studio, our complete authoring and publishing environment for managing Web and enterprise content. Developed as a major extension to Alfresco, Crafter Studio is a user-friendly and extensible platform for managing multi-channel publishing for mobile, Web, social channels, etc.
One new feature we’ve recently released is the availability of different templates for the different publishing channels, allowing the system to serve the same content through the appropriate template for each publishing channel – iPhone, iPad, desktop, etc.
The demo below showcases this features along with Crafter Studio’s in-context editing and multi-channel in-context preview capabilities.
For more information on Crafter Studio, please visit our wiki.